About the Authors
John Rossman
John was a managing director at Alvarez and Marsal for twelve years leading several business turn-around situations, serving as interim CIO at a restructuring client, and leading the development of several large clients, including Walmart, Nordstrom, and Microsoft.
John is an operator and builder whose love is diving into business problems and customer needs designing innovative solutions and business models, and creating durable enterprise value.
He is the author of three books on leadership and strategy for innovation and business results.
John is a frequent keynote speaker on leadership, innovation and digital transformation.
Kevin McCaffrey
Kevin McCaffrey is an expert in Strategy Operations (StratOps) and focuses on the design of user-centered approaches to optimizing delivery of the most important strategic decisions that leaders must get right.
Kevin began his career as a McKinsey consultant. Kevin then joined T-Mobile to lead strategy, operations, and new ventures functions at T-Mobile, including management and oversight of CEO Mike Sievert’s top corporate priorities. He joined Google as Director of Operations for the $200bn+ Ads business with a mandate to tackle the key operational bottlenecks undermining long-term business priorities.
Kevin is a strategist with a passion for operations. He researches, designs, and implements world-class approaches for bringing trajectory-shaping strategies out of PowerPoint and into practice. He empowers leaders to actively manage the long-term success of their organizations through high quality, fast decision making in the fields of Big Bets, resource allocation, and metrics-driven operational interventions.
He is now a partner at Rossman Partners.
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